my works
case Studies
An in-depth case study on how strategic SEO helped enhance We Hike To Heal’s online visibility and support its mission of empowering women through guided outdoor experiences.
Work samples
SEO Audit
SEO audit covering Technical SEO, Keyword Analysis, On-page SEO, Content Analysis, and Competitive Research—complete with actionable recommendations to improve performance.
Content plan
Strategic content plan featuring in-depth keyword research, SEO-driven content titles, content types, funnel stages, estimated word counts, CTAs, and a content tracker.
Articles/posts
SEO-optimized writing samples showcasing effective keyword integration, internal/external linking, creative assets, strong readability, and CTAs to drive engagement and results.
PPC Audit
Detailed PPC audit assessing Campaign Structure, Keywords, Ad Copy, Creatives, Landing Pages, Targeting, and Performance Metrics—plus insights and recommendations.
Account Structure & ad copy
A PPC account setup plan outlining ad groups, keyword targeting, negative keywords, responsive ads, and ad extensions designed for performance.
landing page Optimization
Before-and-after landing page showcasing UX and copy optimizations focused on increasing conversion rates.
Writing samples
This guide shares 15 easy snack ideas and tips for smart fueling before, during, and after hikes.
A practical checklist of hiking essentials—gear, clothing, hydration, and safety tools—tailored for preparedness on any trail.
Build endurance, strength, and flexibility with a structured plan to help you hike confidently and avoid injury.
Explore holistic self-care through routines that support your mind, body, and spirit, with a focus on nature and community.
Nurture inner peace through meditation, nature, and personal rituals that strengthen your spiritual well-being.
Discover 15 uplifting group activities—like hiking and creative circles—that promote self-care and connection.